Sustainability in emerging markets: lessons from South Africa

Sustainability can no longer be considered apart from an organisation’s core strategy. Addressing the triple bottom line – the economic, social and environmental outcomes – within business has key implications for long-term success. This background report traces both the emergence of corporate responsibility issues and their impact in emerging markets. It is followed by a feature which focuses on one of the countries that has enjoyed a high reputation in relation to sustainability – South Africa.

Journalist and broadcaster Chris Gibbons takes a closer look at corporate social responsibility issues, at a time when the world’s eyes have been on the continent. This has not only been because this leading African economy hosted the football World Cup in 2010, but also because of the unprecedented growth in the other territories within the African market – a region where disparity and social needs are often highest.

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