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  4. Velocity
  5. Howard Ebison: our apprentice

Howard Ebison: our apprentice

April 2009

A CIMA student has put in a promising performance as a contender on hit BBC show, The Apprentice.

24 year-old Howard Ebison (pictured), a retail business manager from Derby, UK, bravely volunteered to manage the first task set by Sir Alan Sugar and his team won.

In the series Howard will compete with other Apprentice contenders for a six figure salary job working for Sir Alan Sugar by completing a new task each week.

According to the BBC website, Howard is 'an enthusiastic businessman who thrives in managerial positions'. He's an award winning dancer, self-trained musician and area manager of 10 pubs.

Howard now describes himself as family-orientated but also ambitious. He hopes to set up his own consultancy specialising in customer service one day.

Howard says: 'I am a credible businessman who wants to go far. If I don't go far down this route I shall go far down another route.'

Howard has already generated some lively comments on the BBC website. One poster says: '24 and still not CIMA qualified...never going to make it. I never went to Uni and I was still qualified at 23. However it is the best accounting institute as it is in the real world not some pie in the sky auditing firm, so he should know what he is doing. Perhaps at last we will have someone who does the costing and makes a profit.'

Howard's business skills are not the only thing that's been attracting attention on the BBC site, with one poster highlighting his 'hypnotic blue eyes' and 'insouciant pout' and another calling him 'gorgeous'.

See the story and all the comments here.

  1. Velocity April 2009

Video

Eric Hepburn ACMA, CGMA explains how his CIMA skills help him run 10 Downing Street, the UK Prime Minister's office.

In this issue:

Features

  • In this issue
  • Student aims to change perceptions in Iran
  • Model answer P1: costing in services
  • Model answer P2: Pareto analysis
  • Model answer P5: integrated management
  • Howard Ebison: our apprentice
  • Sharpen your exam technique
  • Prizewinners: secrets of their success
  • How to use exam reading time

Exams and Study

  • Important information for May exams
  • Study support news

Careers and development

  • Thriving in a tough market: tips from top members
  • Are coaching and mentoring for you?

News and announcements

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  • About Velocity

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Study with us

  • At a glance: fees, completion time
  • Why choose CIMA?
  • Entry routes
  • Exemptions
  • Register as a student
  • Islamic finance qualifications
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  • Student and member profiles
  • Study for a degree through CIMA
  • Becoming a CGMA with CIMA

Students

  • Entry level: certificate in business accounting
  • 2010 professional qualification
  • Student fees
  • A-Z exam award listings
  • CIMA designatory letters
  • Becoming a CGMA with CIMA
  • Exams
  • CIMA publishing
  • Online CIMAstudy

Members

  • Becoming a member
  • Becoming a CGMA
  • Fees and payment
  • CIMA professional development
  • Members' handbook
  • Find a CIMA accountant
  • New members
  • Financial Management magazine
  • CIMAsphere online community
  • Monitoring of members working as practising accountants

CIMA in business

  • CIMA value in the private sector
  • CIMA value in the public sector
  • CIMA value in growing businesses
  • CIMA development scheme
  • CIMA training accreditation
  • CGMA

About us

  • Why CIMA?
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  • Celebrating 90 years
  • CIMA case studies and profiles
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  • Advertise with us
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  • Jobs at CIMA
  • What is management accounting?
  • 2011 annual review

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